The world is not flat. No. Wait. Sorry. We already knew that.
Robots don’t steal jobs. That’s what our customers tell us. Every one of them. Instead, they struggle with finding labor, staffing for seasonal peak periods, and hiring to meet customer demand. And the employees they already have – they don’t want to subject them to the dull, dangerous and dirty jobs best left for robots. Here’s just one example.
Collaborative robots are the future.
Judging from the number of industrial robot companies that have followed Rethink into the collaborative market, the future is boundless. In fact, Barclays predicts the collaborative robot market will reach $11B by 2020. Others estimate more. Buckle up!
Artificial intelligence is not a bad thing. The dire predictions of Stephen Hawking and Elon Musk that AI will end mankind point to a misunderstanding of how far we really are from having intentional artificially intelligent beings. Hear what Rodney Brooks has to say on the current state of AI, or read his blog with predictions for the future. Rodney has spent his entire career in this field of study.
Manufacturing is cool again!
As we travel around the country visiting our customers, it is invariably the 20- somethings we meet who are revamping the manufacturing production lines and putting our Baxter and Sawyer to work. And they are having a blast. Meet Jesse Rochelle from Stenner Pump and Elliot Fishman from GE.
Sue has spent the last two decades marketing for emerging technologies, building new categories, and applying science to the art of marketing.
It took one look at Baxter to sign on to Rethink Robotics – a human-safe robot out to change the world. When not promoting “all things Baxter”, she is focused on “all things food”: where to eat it, how to prepare it, how to write another cookbook about it.